by Jessica | Sep 24, 2015 | Portfolio
Writing jokes for Twitter is hard. Here’s some of my funniest tweets–a showcase of short form copy, if you will–alongside the landslide of idiocy that is Twitter. [<a href=”//storify.com/fiatlux/tweets-short-form-copy-gems”...
by Jessica | Sep 23, 2015 | Portfolio
This landing page for Lextech’s work at EchoPark dealership (including another private version) was one of the most successful campaigns by Lextech’s marketing team to date. The email campaigns associated with it had up to a 50% open rate and 28% click...
by Jessica | Sep 23, 2015 | Portfolio
The biggest project of my first year involved mobile developer branding at Lextech. The rebranding was tough, but thorough. I participated in early meetings around reworking our messaging, created entirely new web copy, and translated our old collateral into fresher,...
by Jessica | Jul 19, 2015 | Portfolio
I wrote this B2B case study about Sonic Automotive’s new company, EchoPark, and their guided, mobile app-powered retail experience, the Imagine Bar. It was published as a blog post as well as used in an email campaign.
by Jessica | Mar 29, 2015 | Portfolio
These are two examples of tech community social media images I did for appoLearning, an appolicious edtech property. During my time freelancing, Facebook began to drastically alter its algorithm and affected organic reach. Natively shared images like this helped to...
by Jessica | Mar 22, 2015 | Portfolio
This is one of many social media graphics I created for short term work with a Pilates studio in Chicago. They already had a faithful following on social media, but I helped grow their organic reach by using native graphics in Facebook, starting a Pinterest profile,...
